Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
ROAS.
E-commerce
Moulinex Shoppable Ads: 2.5x CTR, Blurry ROAS
Equativ and Valiuz ran live-priced Moulinex carousels. CTR lifted 2.5x and 75% of revenue hit stores, but the 'close to 3x' ROAS has gaps.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
Google Ads Customer Lifecycle Goals: Use the 1% Rule
Customer Lifecycle Goals can sharpen Google Ads targeting or quietly inflate ROAS. Here’s the 1% rule and the mistakes to avoid.
Social Media
MCM’s 2-Step TikTok Strategy: 25x Followers, 14:1 ROAS
MCM grew from 10,000 to 250,000 TikTok followers, then added paid targeting and pixel tracking to deliver a 14:1 ROAS and 1,405 US purchases.
Digital Marketing
View-Through Conversions: What Marketers Must Know in 2026
View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
