Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
Search Ads.
Digital Marketing
Adthena Tool Diagnoses Why Search CPCs Spike
Adthena's Decision Intelligence pairs your Google Ads account with competitor auction data to rank fixes for rising CPCs and falling conversions. Here's what marketers should know.
SEO
Google’s UK Search Choice Screen Opens to AI Assistants
CMA's revised proposal would give UK users a 12-slot search choice screen on Android and Chrome, with AI assistants eligible to qualify.
Digital Marketing
Google Tests Exact and Phrase Match Ads Inside AI Mode
Google is testing text ads from exact and phrase match keywords inside AI Mode, removing the last structural barrier between keyword campaigns and AI answers.
