Digital Marketing
TikTok Search Ads Adds Impression Share and Keyword Packs
TikTok's Q4 2026 product preview adds impression share metrics and curated Keyword Packs for Search Ads. Here's the low-share fix.
Search Ads.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
Digital Marketing
Google Ad Growth Slows to 10.5%; AI Mode Ads Hit 10 Markets
Google's ad engine grew 10.5% while Search queries surged inside AI Mode. Here's the ad expansion Google is betting on next.
AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
Digital Marketing
Google Lets Connected Apps Feed AI Mode Ads
Google's October 16 privacy change lets Gmail, Photos and Drive signals influence AI Mode ads for opted-in users. Here's what advertisers can and can't control.
Digital Marketing
Google Ads Now Writes Your Review Summaries in 4 Markets
Google Ads now writes positive-only review summaries for Search ads in 4 markets. Advertisers can't edit the copy, and Google controls when it appears.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
Digital Marketing
Google callouts can show up to 10 lines per search ad
Callout assets now show up to 10 lines on a Google search ad. Here's how to use them without losing message control to automation.
