SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
Search Engine Optimization.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
AI Agents Will Game Your SEO Metrics If You Incentivize Wrong
MIT and Stanford research shows AI agents optimize whatever SEO metric you reward. Here's how to pair proxies with outcomes and gate pilots.
