SEO
Google Tests Paying Publishers for AI Answer Contributions
Google is testing Search Console payments for publishers whose pages shape AI Overviews, Gemini and AI Mode answers. Here's what to watch.
SEO.
SEO
B2B AEO: Win Day Zero Before the Shortlist Is Set
94% of B2B buyers use LLMs to compare vendors, but the shortlist is often set before the first AI query. Here’s how to win Day Zero brand influence.
AI in Marketing
Map the Sources Behind AI Answers in Your Industry
A practical audit shows which pages, communities and reviews shape AI answers for your buyers, so you can fix gaps instead of chasing rankings.
SEO
Microsoft Data: Copilot Cuts Publisher Clicks by 94%
Unsealed court data shows Microsoft measured Copilot/Bing Chat cutting publisher clicks up to 94%. Here's what that means for organic traffic.
SEO
Study: Google AI Mode Cuts Clicks and Hurts Search UX
UPenn and Northeastern field experiment finds Google AI Mode reduces publisher clicks and user satisfaction while removing AI Overviews boosts clicks.
AI in Marketing
Copilot Slashes Publisher CTR by Up to 94%: Bing Data
Microsoft's own Bing data shows Copilot reduced publisher click-through rates by up to 94%. Here's what it means for search and content strategy.
SEO
Google Discover in 2026: What Marketers Need to Know
Google Discover now drives most Google referral traffic to news sites, but algorithm shifts and AI summaries are changing the rules. Here's how to adapt.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
SEO
Google Discover’s Dive Deeper Test Puts Publisher Clicks at Risk
Google’s new Discover test adds an AI-generated topic overview before publisher links, and news SEO teams are worried about click-through.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
