SEO
Google’s Spam Update, GSC Image Search Data, and AI Mode
Google’s September spam update has a longer rollout, Search Console adds image search data, and a forced AI Mode test shows a big click drop.
SEO.
SEO
Google’s Longest Spam Update Tests SEO Measurement
Google's September 2026 spam update may take two weeks to finish—the longest rollout yet. Here's what it enforces and how to read the noise.
SEO
Original Data Can Win AI Citations—If You Structure It Right
A new analysis of AI citations suggests proprietary data gets referenced more—if brands place key findings early and make them easy to extract.
SEO
Google Deploys SAFE to Catch AI Spam Networks
Google's new SAFE system uses four AI agents to catch AI-generated spam that breaks the spirit of policy, not just the letter. Here's why that matters.
SEO
AI Overviews Have More Links, But Some Skip the Web
Google AI Overviews show more external links, but some underlined phrases open AI Mode instead. Here is how SEO teams should read the data.
SEO
AI Answers Are Quietly Erasing the Trust Signals Marketers Rely On
New studies show AI summaries leave users knowing less and clicking cited sources about 1% of the time. Time to rethink SEO for presence, not traffic.
SEO
Google’s September 2026 Spam Update Could Roll for 14 Days
Google's fourth 2026 spam update is global and may run up to 14 days—its longest spam rollout of the year. Here's what teams should do.
SEO
Google September 2026 Spam Update: What SEOs Need to Know
Google launched its fourth spam update of 2026, with a global rollout that may take up to two weeks. Here is what SEOs should monitor.
AI in Marketing
Google R4T-Diffusion Delivers 12–20x Query Speedup
Google’s R4T-Diffusion query fan-out model claims a 12–20x latency speedup and sub-second retrieval at scale. Here’s why search teams should pay attention.
SEO
Baidu Adds AI Citation Metrics: What SEOs Should Actually Track
Baidu's new AI Traffic Analysis shows citations, impressions, clicks and a nonstandard CTR. Here’s what the rollout actually offers and what to skip.
