Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Shopping Ads.
E-commerce
Google Merchant Center: The Feed That Runs Shopping Ads
How Merchant Center controls product eligibility, feed freshness, AI visibility and Google Shopping performance in 2026.
AI in Marketing
YouTube’s AI Search Turns Creator Reviews Into a Buying Channel
YouTube's Ask YouTube now compares products, reads comments and shows timestamps, then hands viewers a product card to a merchant site.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
