E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
crazy4marketing.
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.