Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
social media strategy.
Social Media
Social media leadership in 2026: a $121B remit
Social media leadership in 2026 means governing AI, telling data stories and measuring impact—not follower counts. Here's how leaders are stepping up.
Social Media
Instagram Reels in 2026: Why the First 2 Seconds Win
Reels now beat static posts for reach. Here are the algorithm signals, formats, and six best practices that make them a growth engine.
Social Media
Reddit CEO: Feed’s Job Is to Push Users Into Communities
Steve Huffman's Mod World AMA spells out a feed-to-community shift, new joining rules, and a bigger reason for brands to run subreddits.
Social Media
10 Steps to Plan Social Content: Only 44% See AI Gains
Hootsuite's 2026 guide maps a 10-step social content plan, but Gartner data shows only 44% of marketers see real gains from GenAI. Here's what to do.
Social Media
Instagram Algorithm 2026: Reels Get 36% More Reach Than Carousels
Instagram's 2026 ranking signals: watch time, likes and sends. Reels earn 36% more reach than carousels—here's how to use each surface.
Social Media
Pick 3-5 Social KPIs and Prove ROI in 2026
Hootsuite's 2026 guide separates reporting from analysis, maps 3-5 KPIs per goal, and shows marketers how to prove social ROI with a six-step loop.
Social Media
Bluesky Hits 46.8M Users—How Brands Win Without Ads
Bluesky passed 46.8M users with no ads in sight. Here’s an organic-first playbook for brands that want to earn reach, authority, and attention.
Social Media
Instagram Pay: You Need Only 500 Followers to Start
Instagram monetisation starts at 500 followers for Gifts and 10,000 for Subscriptions. Brand deals and affiliate income have no floor.
Social Media
Jio Story: One Connection, Many Pop Culture Moments
How one Jio connection became India's shared screen for cricket nights, web-series finales and wedding-season reels, and what that changes.
