Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
streaming ads.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Digital Marketing
Hallmark Media taps iSpot to prove streaming ad outcomes
Hallmark Media will let iSpot measure non-linear TV ads and tie exposure to visits, installs and purchases days before Countdown to Christmas. Here's what buyers should check.
Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
Digital Marketing
Local Originals: Why Streaming’s Local Slates Matter to Ads
Local originals are how streaming inventory becomes nationally saleable. Here's what CTV buyers should know about quotas, budgets and the risk of slates disappearing.
Digital Marketing
Disney Tops $4B in 2026 as Fall Slate Thins Out Cinema Buys
Disney passed $4 billion at the 2026 box office, but five of its seven autumn titles are re-releases or documentaries. What that means for cinema and CTV planners.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
Digital Marketing
Whip-Around TV: The Ad Format Built on Zero Ad Breaks
NFL RedZone-style whip-around channels kept viewers glued for seven ad-free hours. Now they sell spots. Here is what marketers should take from the shift.
