Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
streaming ads.
Digital Marketing
Local Originals: Why Streaming’s Local Slates Matter to Ads
Local originals are how streaming inventory becomes nationally saleable. Here's what CTV buyers should know about quotas, budgets and the risk of slates disappearing.
Digital Marketing
Disney Tops $4B in 2026 as Fall Slate Thins Out Cinema Buys
Disney passed $4 billion at the 2026 box office, but five of its seven autumn titles are re-releases or documentaries. What that means for cinema and CTV planners.
Digital Marketing
Ad Load Explained: The Setting That Decides Your CPMs
Ad load is the supply dial publishers control and buyers only observe. Here's how it's measured, where it's rising, and what it means for your media plans.
Digital Marketing
Whip-Around TV: The Ad Format Built on Zero Ad Breaks
NFL RedZone-style whip-around channels kept viewers glued for seven ad-free hours. Now they sell spots. Here is what marketers should take from the shift.
