SEO
Google: HTML Sitemaps Still Useful for SEO
John Mueller says HTML sitemaps aren't an XML replacement, but they can help users navigate and give crawlers a useful path to deeper pages.
Technical SEO.
SEO
Google Ends the SEO Video Maze With Two Learning Tracks
Google bundles its scattered Search Central YouTube videos into two ordered SEO paths: one for beginners, one for developers running large sites.
SEO
Use AI to Assist SEO, Not Replace the Practitioner
The strongest AI SEO workflows use deterministic checks for facts and language models only to cut friction—keeping final judgment with the practitioner.
SEO
Google: ‘Couldn’t Fetch’ Sitemap Is Often a Quality Signal
Google's Splitt and Mueller explain why Search Console says couldn't fetch for valid sitemaps: host load, crawl demand, and site quality.
SEO
Google says couldn’t fetch can be a quality verdict
Google Search Off the Record explains why a valid sitemap can show couldn't fetch: host load or low crawl demand tied to site quality.
SEO
Google: Core Update Recovery Takes 3–6 Months
Google's Gary Illyes shared timing ranges for crawling, indexing and recovery: 20 hours for new URLs, 30 days for known ones, and 3-6 months for core updates.
SEO
Google says new pages take about 20 hours to be found
Google's internal timing data shows a new URL is typically discovered in about 20 hours—but slow cases stretch to weeks, months, or never. Here's what to fix.
SEO
62% of Top Sites With Sitemaps Fail at Least One Check
A lintlab crawl of Chrome UX Report top 1,000 origins found most sitemaps carry flawed URLs or dates, and only 66 serve llms.txt.
SEO
Common Structured Data Mistakes That Hurt AI Visibility
Checklist schema, conflicting prices, and missing @id references are confusing AI search. Here's how to build an entity strategy instead.
SEO
43-Point SEO Checklist Expands to AI Search
Semrush's 43-point SEO checklist now spans AI Overviews, ChatGPT, and Bing Copilot. Here's what to audit first.
