SEO
Why PageSpeed Scores Might Jump After Lighthouse 13.6
PageSpeed Insights now simulates load with Lighthouse 13.6. Scores may shift higher for JS-heavy sites without any code changes. Here's what to check.
Technical SEO.
SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
SEO
Faking Googlebot takes 30 seconds, warns Google’s Gary Illyes
Gary Illyes says spoofing Googlebot takes 30 seconds. Verify crawlers with reverse DNS, published IP ranges, and Google's Web Bot Auth.
SEO
Search Console Data Lags: 2-3 Days Is Normal, Weeks Are Not
When the Page indexing report looks stale, the date stamp tells freshness, not index changes. Here's what to check instead.
AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
SEO
Image SEO For Multimodal Search: A Technical Audit Checklist
Google Search Console now shows multimodal visibility. Here's a practical audit to check whether your images can be crawled, understood and ranked.
SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
SEO
Google Tells Platforms to Noindex Link-Shared Pages by Default
Google's Search Central update pushes platforms to noindex link-shared pages, generated content and web apps by default. Here's what it means for marketers.
SEO
Google Clarifies 503s, Robots.txt Limits and Bracket URLs
Google clarifies 503s during PHP patches, robots.txt crawl limits, raw vs encoded bracket URLs, and why JPEG XL still isn't visible in Search.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
