Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
Throwback campaigns.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
