Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
TikTok marketing.
Social Media
MCM’s 2-Step TikTok Strategy: 25x Followers, 14:1 ROAS
MCM grew from 10,000 to 250,000 TikTok followers, then added paid targeting and pixel tracking to deliver a 14:1 ROAS and 1,405 US purchases.
AI in Marketing
AI Ran 227 Nano-Creator Posts and Read 5,000 Comments
An AI-driven campaign activated 227 nano-creators in one month and analyzed 5,000 comments. Here’s what the sentiment data changed.
