Social Media
DinoBars Turns Edible Paper Into 119,500 Creator Reach
The snack brand's unusual edible wrapper gave parent creators a short visual demo and 119,500 modeled reach. Here's what marketers can borrow.
TikTok.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
Social Media
13 Trending TikTok Sounds for October 2026 to Try
Buffer's October 2026 list rounds up the sounds and formats gaining traction on TikTok, plus where to find them before they peak.
Social Media
NOBULL’s 428-Creator Playbook for Going Mainstream
NOBULL expanded from CrossFit to mainstream sportswear. New HypeAuditor data shows 428 creators driving the conversation. Here's the playbook.
Viral Campaigns
Cuddly’s 7-day Permastink stunt pulls 25.6M views
VML had Dom Littrich wear one unwashed activewear suit for seven days to prove Cuddly Refresh Rinse works. The stunt pulled 25.6M views.
Viral Campaigns
Fanta’s Zero-Ad Halloween Playbook: 7 Billion Impressions
How Fanta claimed Halloween as a cultural white space, leaned on TikTok fan content and collectible cans, and earned 7 billion impressions with zero paid media.
Social Media
How Quince Turns 300 Creators a Month Into a Review Engine
Quince uses product gifting and thousands of nano and micro creators to turn price doubt into social proof, then faces a new brand-trust challenge.
Social Media
What a Good Social Media Engagement Rate Looks Like in 2026
Engagement is the signal algorithms reward. Here are 2026 benchmarks, platform-specific peak times and the tactics that turn followers into buyers.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
Digital Marketing
Finance Watch: 58% of Finfluencer Posts Fail Risk Warnings
Finance Watch reviewed 59 finfluencer posts and 24 banking apps across four EU countries. Weak risk warnings and dark patterns are now in regulators' sights.
