Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
TV advertising.
Throwback
Tide’s Super Bowl Ad That Hijacked Every Ad
How Tide’s It’s a Tide Ad campaign hijacked Super Bowl ad clichés, owned the night, and still teaches marketers a repeatable reveal.
Digital Marketing
Spanish-Language TV Ads Outperform English by 24% Per Viewer
EDO's third annual report finds a 24% per-person effectiveness edge for Spanish-language TV ads, but impact, scale and World Cup carryover tell a fuller story.
Viral Campaigns
Marico’s Parachute Advansed Jasmine film sells self-expression
Marico's new Parachute Advansed Jasmine film follows a young singer preparing for a competition, connecting hair oiling to self-expression.
Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
Throwback
Honda Cog: The 2003 Ad That Made Engineering Go Viral
In 2003, Honda built a two-minute ad from real Accord parts, no CGI and 606 takes. Here's why it still works as product storytelling.
Throwback
Whassup? The Budweiser Ad That Made a Greeting Global
How Budweiser and DDB Chicago turned a mundane “Whassup?” into a 1999 global catchphrase and a masterclass in repeatable creative.
Digital Marketing
59% of DTC Brands Plan Bigger Black Friday TV Spend
A Tatari survey of 41 DTC clients finds 59% plan bigger Black Friday TV budgets and 20% list ChatGPT-style LLM channels as a priority.
