Ad Reviews
Sabhyata’s Ghar Aayi Lakshmi calls out ‘families only’ rule
Sabhyata's Ghar Aayi Lakshmi turns a Diwali ritual into a sharp critique of 'families only' housing bias. Our review: 7/10.
Video Marketing.
Social Media
Instagram Reels in 2026: Why the First 2 Seconds Win
Reels now beat static posts for reach. Here are the algorithm signals, formats, and six best practices that make them a growth engine.
Viral Campaigns
Just In Time’s festive film with Ayushmann Khurrana
How Just In Time's festive film with Ayushmann Khurrana turns thoughtful gifting into a brand moment, and what smaller brands can reuse.
Social Media
Cricket, Finales, Reels: India’s Shared Pop Culture Phone
Cricket huddles, finale watch parties and wedding reels run on one shared screen. Here's what shared attention means for marketers.
Digital Marketing
Jio Story: From Rationed Data to the Pocket Internet
The 2016 unlimited data reset didn't just change networks; it rewrote everyday customer habits, creative constraints and the growth team's brief.
Digital Marketing
Lilly Singh Returns to YouTube as Creator Spend Hits $44B
The former late-night host returns to sketches, citing Hollywood's 'less niche' notes and a distribution gap. Brands should watch the $44B creator shift.
Social Media
Jio Story: Village Calls, Hostel Wi-Fi and Regional Reels
From a village video call to a hostel’s first Reel, India’s local voices turned Jio’s data story into a cultural production line.
Social Media
Jio Story: One Line Carries the Village Call and the Viral Reel
From village video calls to hostel reels and festival feeds, one connection became the stage where local voices travel.
Viral Campaigns
UNIQLO’s Fleece film pairs Kriti Sanon & Bumrah across 7 colours
UNIQLO’s Fleece campaign puts actor Kriti Sanon and cricketer Jasprit Bumrah in two winter routines that show the collection’s everyday range.
Social Media
Pop Culture on One Connection: Cricket Nights, Finales and Reels
How one connection became the backdrop for cricket nights, web-series finales and wedding reels—and what that shift tells growth marketers about attention.
