New Ads
Nikon India Courts Video Creators With The Creator’s Cut
Nikon India’s 360-degree campaign sells the final cut, not the capture: the ZR brings RED cinema tech, 6K RAW and 32-bit float audio to creators.
Video Marketing.
Throwback
Nike’s Nothing Beats a Londoner: The Ad That Owned London
A 2018 Nike film turned London slang, football cages and grime cameos into a citywide flex. Here’s why it spread and what still works.
Social Media
YouTube Shorts Update Demotes Reposted Clips Lacking Value
YouTube is cutting reach for channels that repost Shorts without real added value. Voiceover, minor edits, and templates no longer count as original.
Throwback
Blendtec’s Will It Blend? How a $50 Test Became a Sales Machine
In 2006, Blendtec turned a blender demo into an early viral series by blending iPhones and golf balls—and retail sales followed.
AI in Marketing
Auto Dubbing Is Rewiring Video Reach
YouTube, Meta and Prime Video are auto-dubbing video at scale. Here's what the shift means for reach, ad targeting and creative workflows.
SEO
Google Discover Tests Dive Deeper Topic Overviews
Google is testing a Dive Deeper button in Discover that opens AI-generated topic overviews and related links, starting with videos.
