Viral Campaigns
Reliance Foundation’s Asian Games Campaign: Opportunity First
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
viral ads.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
Viral Campaigns
Pankaj Tripathi fronts Sony Sports’ India Ki Sabse Badi Party
Sony Sports leans on Pankaj Tripathi's everyman charm to turn India's Brazil, Panama and Uruguay friendlies into a national football celebration.
Throwback
Honda Cog: The 2003 Ad That Made Engineering Go Viral
In 2003, Honda built a two-minute ad from real Accord parts, no CGI and 606 takes. Here's why it still works as product storytelling.
Viral Campaigns
Merv Hughes fronts Australian Avocados’ pit-tition
Australian Avocados and Thinkerbell enlist Merv Hughes to make avo on toast Australia's official breakfast with a cheeky 'pit-tition'.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
Viral Campaigns
Bijliride turns EV commuters into carbon-saving storytellers
Bijliride's 'Aapko Pata Hai?' campaign uses a Hyderabad vox-pop and its Green Impact Calculator to make riders' carbon offsets visible.
Viral Campaigns
Myntra BFF Campaign Turns Alia and Ranbir Into Shopping Logic
Myntra's BFF campaign pairs Alia Bhatt and Ranbir Kapoor in absurd sketches where any small moment becomes a reason to shop. Here's the breakdown.
