Throwback
Gillette’s We Believe Put a 30-Year Tagline on Trial
The 2019 Gillette campaign turned a razor tagline into a global argument about modern masculinity—and rewrote the rules of brand purpose.
viral advertising.
Throwback
Cadbury Gorilla: When a Drumming Ape Reset Dairy Milk
How a 90-second gorilla drumming to Phil Collins ditched the product demo, became a word-of-mouth hit, and lifted Cadbury Dairy Milk sales.
