Throwback
Burger King Whopper Freakout: Rage That Built Brand Love
In 2007, Burger King hid cameras and told customers the Whopper was discontinued. The resulting fury became an early viral marketing masterclass.
Viral Marketing.
Throwback
Tide’s Super Bowl Ad That Hijacked Every Ad
How Tide’s It’s a Tide Ad campaign hijacked Super Bowl ad clichés, owned the night, and still teaches marketers a repeatable reveal.
Throwback
Volkswagen’s Piano Staircase: The Fun Theory That Changed Ads
How a Stockholm subway staircase became a piano, proved fun can change behaviour, and gave Volkswagen earned reach without a car ad.
Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
Viral Campaigns
KFC Turns New Chicken Tenders Into a Boyband Fever Dream
KFC Australia and Special turned a tender relaunch into a boyband-inspired campaign spanning TV, OOH, social and creators, with 11 sauces for social to unpack.
Throwback
Red Bull Stratos: The Jump That Turned a Drink Into Media
In 2012 Red Bull streamed a man jumping from the stratosphere. Here's how it built the film, why it spread, and what marketers can steal.
Throwback
Blendtec’s Will It Blend? How a $50 Test Became a Sales Machine
In 2006, Blendtec turned a blender demo into an early viral series by blending iPhones and golf balls—and retail sales followed.
Throwback
Evian Roller Babies: Anatomy of a 2009 Viral Ad
How Evian and BETC Euro RSCG turned CGI roller-skating babies into a global hit, a Guinness record and a masterclass in branding.
