Viral Campaigns
Steve Buscemi’s Space Villains Return in Telstra Security Sequel
Telstra brings back Steve Buscemi's failed space emperor to sell network security with humor, not fear—and builds real creative equity.
Viral Marketing.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Throwback
Volkswagen The Force: A Viral Marketing Blueprint
How a tiny Darth Vader and a remote-started Passat became the Super Bowl ad that taught brands to launch early and let product deliver the payoff.
Throwback
Mauka Mauka: The Star Sports Ad That Hacked Rivalry
Star Sports' 2015 Mauka Mauka campaign turned India-Pakistan cricket rivalry into a repeatable meme engine that kept the brand in the conversation.
Throwback
Dumb Ways to Die: Metro Trains’ Viral Safety Anthem
In 2012, Metro Trains made rail safety absurdly catchy with Dumb Ways to Die—a viral song, darkly cute characters, and a game that stuck.
