Social Media
YouTube rolls out prompt-built feeds: 3 free, 8 for Premium
YouTube's new prompt-built custom feeds give free accounts three slots and Premium members eight. Here's what changes for discovery, creators and advertisers.
YouTube ads.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Digital Marketing
YouTube Masthead opens to certified online gambling Oct 21
Google is widening YouTube's top-of-homepage Masthead to certified online gambling advertisers from October 21, expanding a sports-betting-only allowance.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Digital Marketing
YouTube Shopping Affiliate Program to Hit 35 Markets
YouTube will expand its shopping affiliate program to 35 markets by end 2026, more than double August, plus new creator brand tools.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
E-commerce
Google UCP Cart Transfer Lets Merchants Own Checkout
Google’s Merchant Center update adds cart transfer, checkout testing, YouTube Business Agent beta, and AI insights for UCP merchants.
