Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
YouTube Shopping.
E-commerce
YouTube Shopping Commissions Double as Enrolment Tops 1.3M
YouTube Shopping commissions doubled for creators and 1.3 million channels now tag products. Here's what the fine print means for brands and agencies.
Digital Marketing
YouTube Shopping Affiliate Program to Hit 35 Markets
YouTube will expand its shopping affiliate program to 35 markets by end 2026, more than double August, plus new creator brand tools.
