AI in Marketing
French publishers escalate EU fight as top CTR drops 58%
Five French publisher groups have filed an EU complaint over Google's AI Overviews. Here's what the zero-click search battle means for your organic visibility.
Zero-Click Search.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
SEO
AI Overviews Now Cover 88% of Commercial Searches
Semrush tracked 400 commercial keywords for a year. AI Overview coverage jumped from 45.75% to 88%, hitting 97% by search volume.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
SEO
Google Discover’s Dive Deeper Test Puts Publisher Clicks at Risk
Google’s new Discover test adds an AI-generated topic overview before publisher links, and news SEO teams are worried about click-through.
SEO
AI Search Intent Shift: What 2 New Studies Tell Marketers
Two new studies show 68% of Google searches end without a click and why questions trigger AI Overviews 92% of the time. Here's what to change.
