SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
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Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
Tom Capper explains why AI recommendations without clicks are an attribution problem, and how to measure brand visibility alongside business outcomes.
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.