Viral Campaigns
Pearler’s skeleton stunt earns 3M views with zero paid media
Fintech Pearler sent suited skeletons into Sydney stations with no logo or CTA, then revealed the retirement research behind the 3M-view stunt.
Author: Crazy4Marketing Desk.
Viral Campaigns
GPT Turns Christmas Chaos Into a 16-Centre Retail Platform
GPT and Fabric launch a Christmas platform across 16 shopping centres that trades glossy perfection for relatable festive chaos.
Digital Marketing
AI Mode Queries Run 3x Longer: A 2027 Ad Playbook
Google says AI Mode queries are three times longer and more conversational. Here's what that means for paid search, landing pages, and 2027 planning.
Digital Marketing
Jio Platforms IPO Draws 13.8M Applications in Global Record
Jio Platforms' IPO closed with more than 13.8 million applications and 22.2 times subscription, a global record for investor participation.
Digital Marketing
Reddit Ad Revenue Jumps 54% to $847M as Daily Users Stall
Reddit's Q3 ad revenue hit $847M, up 54%, but search referral declines could push daily active uniques down double digits in Q4.
SEO
Google faces €250K fines after AI fuses two doctors
German courts are holding Google liable for AI answers that fuse true facts about different people. The lesson for brands: become hard to confuse.
AI in Marketing
Semrush ends Microsoft Copilot tracking on November 9
Semrush tells enterprise customers it will stop tracking Microsoft Copilot in its AI visibility tool from November 9, citing access changes.
SEO
HubSpot Lost 80% of Traffic—Revenue Still Grew
HubSpot's blog traffic fell roughly 80% as AI answers spread, yet revenue kept climbing. Here's the scoreboard its CMO uses now.
AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
SEO
Image SEO For Multimodal Search: A Technical Audit Checklist
Google Search Console now shows multimodal visibility. Here's a practical audit to check whether your images can be crawled, understood and ranked.
