Digital Marketing
T-Mobile’s $956M ad spend grows; adtech units stay dark
T-Mobile's Q3 ad spend rose 5.5% to $956M, but Vistar and Blis still don't disclose revenue. Here's why that matters for media buyers.
Author: Crazy4Marketing Desk.
AI in Marketing
ChatGPT Writing Falls to 21.4% as Advice and Images Take Over
OpenAI Signals v3.0 shows writing fell to 21.4% of ChatGPT requests as practical guidance, images and self-expression surge. What it means for ads.
Digital Marketing
Instacart ad revenue hits $331M, up 23% before DoorDash deal
Instacart’s retail media line grew 23% to $331M, outpacing orders and GTV as a DoorDash acquisition looms. Here’s what changes for ad buyers.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Viral Campaigns
Pandora’s zodiac OOH is built to be photographed
Pandora and Jack Nimble localize the Talisman zodiac collection for ANZ with OOH designed to turn billboards into shareable moments.
Throwback
Share a Coke: How Coca-Cola Turned Packaging Into Media
In 2011, Coca-Cola replaced its logo with 150 Australian names and turned packaging into shareable, earned media. Here’s the campaign breakdown.
Digital Marketing
Google Stock Drops 13% as Advertisers Worry About AI Costs
Alphabet's 13% share slide after Q3 raises hard questions for advertisers funding Google's AI Search expansion. Here's what to watch.
Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
Viral Campaigns
Five Star Chicken’s Past Lives Wins Bestads Film of Week
Five Star Chicken's 'Past Lives' by BBDO Bangkok wins Bestads Film of the Week with a past-life memory hook that makes one bite unforgettable.
