AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
Author: Crazy4Marketing Desk.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
Digital Marketing
Revenue Per Session: The Metric That Exposes RPM Blind Spots
Revenue per session reveals what page RPM hides: how much value each visit actually generates. Here’s why publishers and e-commerce teams are switching.
Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
Digital Marketing
Retail Media Networks Explained for Performance Marketers
Retail media networks are reshaping ad budgets. Here's how onsite, offsite and in-store inventory work, and why measurement and incrementality remain weak.
Digital Marketing
PLZ-8: Germany’s 500-Household Targeting Grid, Explained
PLZ-8 splits German postcodes into roughly 82,000 cells of about 500 households. Why it matters for cookie-free targeting and the limits to watch.
Digital Marketing
Geomarketing: The Cross-Channel Targeting Layer to Watch
Geomarketing is moving from offline planning into DSPs and ad platforms. Here’s how spatial targeting works, where it falls short, and what to test.
Social Media
Follower Count in 2026: Still a Door Opener, Not a Reach Promise
Follower counts still unlock monetization, verification and search features, but platforms are decoupling reach from audience size.
Digital Marketing
Why Your Master Services Agreement Controls Media Transparency
A master services agreement decides what agencies must disclose. Here's where margin, AI fees and audit rights hide—and how to fix it.
