Digital Marketing
Google ad clicks up 8% in Q3, lagging 9-month pace
Google's paid clicks rose 8% in Q3, lagging the 11% nine-month pace, while CPC rose 4%. Here's what Alphabet's 10-Q means for ad buyers.
Author: Crazy4Marketing Desk.
SEO
Google to SEOs: Stop Treating 404s Like Emergencies
Google says 404s aren't an SEO problem. The real call is business and UX: redirect to a true replacement or build a helpful custom 404.
Viral Campaigns
Uber Eats Japan’s Eh Sequel Turns Price Match Into Mayhem
Uber Eats Japan's second Eh campaign turns in-store price matching into a crowd chase, with Akihiro Kakuta leading a full-funnel push.
Digital Marketing
How Lyka Tripled Brand Awareness With Poo Horrors
Inside Lyka's journey from 100% performance marketing to roughly tripled brand awareness - and what the viral Poo Horrors campaign reveals.
Viral Campaigns
Nexus Select Malls sells the wait before Diwali
Nexus Select Malls' Diwali film skips the fireworks and follows neighbouring homes as they prepare, tying everyday rituals to mall visits.
Viral Campaigns
Moshy’s Second Halloween Ads Turn the Waiting Room Into the Monster
The Australian digital health brand spoofs Obsession, Backrooms and You Can See Everything to make a point: healthcare anxiety shouldn't be the scariest part of weight loss.
Viral Campaigns
Nike Vegam Run: India’s first running shoe
Nike's Vegam Run is its first running shoe designed for India, priced at Rs 3,795 and built from local runner insights in a 55-day sprint.
SEO
AI-Cited Pages Answer First: 20% vs 5% in Blind Test
Analysis of 193,507 AI answers found cited pages opened with a direct answer far more often than passed-over pages. Here's what to test.
Digital Marketing
Google Ad Growth Slows to 10.5%; AI Mode Ads Hit 10 Markets
Google's ad engine grew 10.5% while Search queries surged inside AI Mode. Here's the ad expansion Google is betting on next.
AI in Marketing
Invoca’s AI Agents Turn Google Search Chats Into Booked Revenue
Invoca's new beta puts AI agents inside Google Search chat entry points. They qualify leads, book appointments and send revenue back to Google Ads bidding.
