Digital Marketing
Shared Memories Are the Jio Marketing Lesson
Why 'my first video call home' works as collective nostalgia, and what growth teams can learn from Jio's shared memory playbook.
Author: Crazy4Marketing Desk.
AI in Marketing
AI Is Rewiring Small-Business Marketing. Here’s Where to Start
AI is changing search, content, analytics and ads for small businesses. Five practical ways to use AI without losing the human judgment that closes sales.
Digital Marketing
Jio Story: The 170-Day Data Habit That Rewired Briefs
In 2016, Jio's Welcome Offer flipped India's data conversation from cost to behaviour. Here's the marketing reset that shaped a decade of briefs.
Viral Campaigns
Cheryl’s 2012 Milk Meme Just Became a 48-Hour Deliveroo Drop
Deliveroo turns Cheryl's 2012 'pyjamas and milk' viral quote into a 48-hour Tesco promo with signed merch. Here's what marketers can steal.
Digital Marketing
Jio Story: 2016 to Now, Data’s Everyday Reset
A look at how India's data habit reset after 2016, from rationed packs to background updates, and what marketers should learn from it.
Ad Reviews
Eatopia’s Honey Jams ad leans on Farah Khan more than an idea
Eatopia's Honey Jams film puts Farah Khan front and centre, but the critic's read is that the creative hook is still missing.
Viral Campaigns
GIVA casts Diwali firecrackers into silver jewellery
GIVA’s Diwali film turns rockets, chakris and sutli bombs into 925 silver jewellery, with Shweta Tripathi selling the wordplay.
SEO
Hreflang: Why 38 English Market Sites Are One URL to Google
Gary Illyes' 'alternate names' explanation shows hreflang routes URLs but doesn't rank them - and why duplicate market pages are one resource to Google.
Social Media
Local Voices, Village Calls, Festival Feeds: India’s Jio Decade
Village video calls, hostel Wi-Fi culture, regional creators and festival moments show how India turned data into shared local stories.
Viral Campaigns
Candyman Turns Halloween Fear into a Desi Connection Play
Candyman's A Desi Halloween campaign uses Tangy Tantrik, a ghost who can't scare, to reframe fear as connection—plus a Zepto tie-up.
