Digital Marketing
GA4 Captured Only 32% of a Retailer’s Holiday Orders
An audit of eight UK ecommerce brands found GA4 captured just 32% of one retailer's Christmas orders. Use this weekly check before peak season.
Author: Crazy4Marketing Desk.
Digital Marketing
Which Data Archetype Are You: Saver, Binger, Hotspot or Reel?
India's data decade created four user archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's how marketers can target each.
New Ads
Skoda Slavia Says It All With Odd Conversations and Redacted Ads
Skoda and BBH India launch 'Says It All' for the new Slavia with odd conversations, redacted print ads and free OOH space.
SEO
Google Widens UGC Spam Rules to Platforms and Tools
Google’s updated UGC spam guidance now covers platforms and tools that host shared pages, generated content and web apps. Here’s what to audit.
Digital Marketing
The New Watch Party Is a Single Jio Screen
Cricket nights, series finales and wedding reels show India's pop culture is collective again, and marketers need to design for the room.
AI in Marketing
AI-Only Content Is a New Cloaking Risk
Creating separate content for AI agents may recreate cloaking. The fix: publish one consistent, authoritative source useful to both people and AI.
AI in Marketing
Jio Story: A Dal Recipe Explains the Next Data Shift
When Mummy asks AI for a dal recipe, 5G, cloud and India's data decade meet in one everyday habit. Here's the marketing read.
Viral Campaigns
Zomato Turns Saif’s Ghee Win Into Street-Level Wordplay
Zomato printed Saif Ali Khan-inspired puns on delivery bags, turning a KBC ghee joke into moving billboards with zero extra ad space.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
E-commerce
Kirana to Cloud: Small Shops, One Data Layer
From khata book to cloud: how India's smallest shops are digitising the counter, serving loyal customers faster and turning daily chatter into data.
