Digital Marketing
Jio Story: The Quiet Utility Layer Behind Ordinary Days
From UPI at a chai stall to study calls and road-trip maps, the invisible data layer that now powers India's most ordinary moments.
Author: Crazy4Marketing Desk.
Viral Campaigns
VML Sweeps BADC 2026 With 15 Medals and Best of Show
SP Brewery's 'Icon of Change' took Best of Show as VML led the 2026 BADC Awards in Brisbane with 15 medals. Here's what marketers can steal.
Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
Viral Campaigns
The Cheesecake Shop puts bakers at heart of Handmade Happiness
The Cheesecake Shop's new Handmade Happiness campaign turns bakers into the brand story, showing how cakes are made fresh in-store.
Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
Digital Marketing
DV360 Marketplace Adds Gemini Curated Bundles, 50-Package Limit
Google's first Marketing Platform Drop turns the DV360 Marketplace into a Gemini-curated shop with a hard 50-package line item cap.
Viral Campaigns
Nine Identical Women Turn Sydney Into a Horror Teaser
Five by Five Global sent nine identical women onto Sydney streets to make a horror teaser feel real, then extended it through OOH, music and a live Halloween event.
Digital Marketing
Meta: Under-50-Conversion Ad Sets Cost 28% More
Meta's peak-season guidance says ad sets under 50 weekly conversions cost 28% more per purchase. Use the formula and consolidate before Q4.
Digital Marketing
Google Ads splits child safety rules into two penalty tiers
Google Ads turns its CSAE policy into a standalone Child Safety policy with two penalty tiers from Jan 11. Egregious violations still mean instant bans.
Viral Campaigns
VW Amarok debuts 100+ road attractions in Walkinshaw World
Bernbach's AI mapping tool turns Australia's existing roads into more than 100 named attractions for the VW Amarok V6 W600.
