Digital Marketing
CTV Advertising in 2026: The Money, Math and Measurement Gap
CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.
Author: Crazy4Marketing Desk.
Digital Marketing
Earned Media in the AI Era: Why Niche Beats Big Reach
Earned media is coverage nobody paid for. Here's how the PESO model works, why niche publishers now beat mass reach, and how AI answers changed the game.
E-commerce
Apple’s UK Terms Add 7-Day Commission Tail on Web Sales
A clause on page 102 of Apple's UK developer agreement claims commission on website purchases up to seven days after an in-app link tap. Here's why it matters.
Digital Marketing
CHIPS Explained: Partitioned Cookies Now Work in All Browsers
Partitioned cookies (CHIPS) hit cross-browser Baseline in December 2025. Here's what the Partitioned attribute does, why it survived Privacy Sandbox, and what to check.
Digital Marketing
Marketers Fear AI Ad Backlash That Viewers Don’t Feel
FreeWheel found 48% of TV ad buyers assume viewers hate AI creative. Only 10% of viewers actually do. Here's what that 38-point gap means for your testing.
Digital Marketing
AI Ad Labels: 4 Triggers Dutch Trade Body Says to Check
Dutch ad body VIA Nederland maps four AI disclosure triggers under EU AI Act Article 50 — and why over-labeling your campaigns costs you clicks.
Digital Marketing
Ghost Bylines: Crypto PR’s Earned Media Problem Widens
Press Gazette says it cannot verify four more crypto writers published by Forbes and Entrepreneur. Here is what the ghost byline problem means for PR and brand safety.
