Viral Campaigns
Just In Time’s festive film with Ayushmann Khurrana
How Just In Time's festive film with Ayushmann Khurrana turns thoughtful gifting into a brand moment, and what smaller brands can reuse.
Author: Crazy4Marketing Desk.
SEO
Google Business Profile: Your Free Local Ranking Engine
An unclaimed Google Business Profile quietly sends local buyers to competitors. Here's how to claim, complete and optimise yours for clicks, calls and reviews.
Digital Marketing
Which One Are You After 11 PM? India’s Four Jio Data Types
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade created four marketing-ready behaviours.
Digital Marketing
AudioGo links audio ads to InMarket’s 200M+ consumers
AudioGo advertisers can now track incremental store visits and iROAS with InMarket pixels. Here's what the deal includes and leaves open.
Social Media
Cricket, Finales, Reels: India’s Shared Pop Culture Phone
Cricket huddles, finale watch parties and wedding reels run on one shared screen. Here's what shared attention means for marketers.
AI in Marketing
AI Search Measurement: Stop Counting Citations, Track Mentions
Tom Capper explains why AI recommendations without clicks are an attribution problem, and how to measure brand visibility alongside business outcomes.
AI in Marketing
Jio Story: The Kitchen Query Is the Marketing Brief
An AI dal recipe looks simple, but for marketers it maps how 5G, cloud and everyday AI are changing demand from search to conversation.
Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
E-commerce
Kirana to Cloud: The Khata Book Learns to Remember
Small shops are moving from paper ledgers to connected apps, turning regulars into lightweight profiles and changing how the corner store serves them.
Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
