Digital Marketing
Google Ads: Set Search Partner Spend to 0%
Google now lets advertisers cap Search Partner Network spend by share — and PMax can go to 0%. Here’s what changed and how to test it.
Author: Crazy4Marketing Desk.
Digital Marketing
Google Ads Now Writes Your Review Summaries in 4 Markets
Google Ads now writes positive-only review summaries for Search ads in 4 markets. Advertisers can't edit the copy, and Google controls when it appears.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
Digital Marketing
Google Ads adds 4 source columns to AI Max report
Spotted in a live account before any official announcement, four new columns show which parts of an AI Max click Google's automation chose.
Digital Marketing
Google lets Shopping and PMax trade 30% ROAS for volume
Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.
Digital Marketing
The Psychology of a Shared First Video Call
Why 'my first video call home' became a shared mental timestamp—and how brands turn such moments into cultural memory, not just reach.
AI in Marketing
Google Ads AI beta localizes Search ads into 10 languages
Google Ads’ new AI beta clones English (US) Search campaigns into 10 languages — but budgets and bids carry over with no currency conversion.
Digital Marketing
Jio Story: The Data Reset India Didn’t Brief
The 2016 Welcome Offer didn't just change mobile plans. It reset the question from cost to possibility and left marketers a playbook.
Digital Marketing
Google callouts can show up to 10 lines per search ad
Callout assets now show up to 10 lines on a Google search ad. Here's how to use them without losing message control to automation.
AI in Marketing
78% of Firms Have AI Incidents Before They Have an Inventory
AI governance is now a marketing problem. New EU AI Act deadlines, a 78% incident rate and a 64% inventory gap show why teams need controls fast.
