Digital Marketing
SiriusXM 360L: The In-Car Ad Frontier That Hasn’t Opened
SiriusXM's 360L pairs satellite radio with a cellular return path to enable addressable in-car ads. Eight years in, the targeting still hasn't shipped.
Author: Crazy4Marketing Desk.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
Digital Marketing
Google Tests Exact and Phrase Match Ads Inside AI Mode
Google is testing text ads from exact and phrase match keywords inside AI Mode, removing the last structural barrier between keyword campaigns and AI answers.
Digital Marketing
Safari 27 Rewrites Its JS Module Loader: Why Martech Cares
WebKit rebuilt Safari's JavaScript module loader in C++ to fix top-level await bugs. Here's what it means for tags, consent tools and measurement.
Digital Marketing
Regulators Rewrote Ad Auction Rules but Left Owners Intact
Four regulators hit Google and Amazon in six days. Nobody had to sell anything - but everyone must explain the auction. What it means for advertisers.
Digital Marketing
Lookback Windows: The Setting Quietly Steering Your Ads
Lookback windows decide which ads get credit and what your bidding algorithm learns. Here's how Google, Meta and Amazon differ in 2026 - and what to fix.
Digital Marketing
Google Data Strength: What It Means for Your Ad Account
Google's "data strength" isn't a score in your account - it's a four-step framework, and legacy upload paths are already switched off. Here's what to do.
Digital Marketing
Programmatic In 2026: Where Your Ad Dollar Actually Goes
PPC Land's programmatic explainer maps the auction, the top DSPs and the waste. Here's what growth teams should change in their media plans right now.
Digital Marketing
CTV Advertising in 2026: The Money, Math and Measurement Gap
CTV ad spend hits $38bn in 2026 as streaming beats broadcast. Here's how connected TV buying actually works, and where the measurement cracks are.
Digital Marketing
Earned Media in the AI Era: Why Niche Beats Big Reach
Earned media is coverage nobody paid for. Here's how the PESO model works, why niche publishers now beat mass reach, and how AI answers changed the game.
