Digital Marketing
Jio Story: The Daily Habits Unlimited Data Redrew
From cyber café queues to an app for every errand, the shift from rationed data to open access redrew how India lives and how marketers plan.
Author: Crazy4Marketing Desk.
Viral Campaigns
CleanYourTV hits 30,900 GitHub stars in a week
A developer's ad-free TV tool hit 30,900 GitHub stars in a week, removing Google TV home screen ads. What CTV media buyers should do now.
Social Media
Jio Story: The Accent That Travels Across Screens
Village video calls, hostel Wi-Fi culture, regional creators and festival feeds reveal how local voices became India's shared content layer.
Digital Marketing
Viaplay Ad Sales Drop 0.6% Organically in Q3
Viaplay's Q3 ad sales rose in kronor but fell 0.6% organically. Digital grew hard, linear kept shrinking—here's what Nordic media buyers should watch.
AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
Social Media
Which Jio Data Habit Runs Your Group Chat?
From rationed data to reels after midnight, India's data decade created four habits. Here's what your group chat reveals about targeting.
Digital Marketing
Bidease Hires Ex-Moloco Revenue Chief After 200% Growth Run
Bidease names ex-Moloco revenue leader Dock Kim as VP of business development, claiming 200% YoY growth twice - but no revenue baseline for context.
Digital Marketing
One Jio Connection, Fourteen People, a Shared Pop Culture Night
One Jio connection becomes cricket stadium, finale screening and wedding edit suite. Marketers need to design for shared attention.
AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
AI in Marketing
Jio Story: 5G, Cloud and AI Start With One Dal Query
How a simple kitchen question turns 5G, cloud and AI into a lesson for digital marketers—and where the next voice-search brief may hide.
