Social Media
Jio Story: Pop Culture Is a Group Activity Again
Cricket nights, finale watch parties and wedding reels turned one connection into a shared stage. Here's what marketers can learn from the huddle.
Author: Crazy4Marketing Desk.
Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
AI in Marketing
Jio Story: The Kitchen Counter Is Where the Future Clicks
5G, cloud and AI stop sounding like jargon the moment Mummy asks for a dal recipe. How everyday scenes make big tech click for real users.
Digital Marketing
Meta Delays Ad Terms to Nov 20 as AI Crawling Row Intensifies
Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
E-commerce
Kirana to Cloud: The Khata Book Becomes a Customer Engine
The khata book is giving way to cloud ledgers. What changes for small shops, regular customers and the marketers watching local commerce.
New Ads
Marvel Reveals New Avengers: Doomsday Footage in World Series Ad
Marvel uses Game 1 of the World Series to debut new Avengers: Doomsday footage, reigniting hype before its December 18, 2026 release.
Digital Marketing
Junior Hires in AI-Exposed Roles Are Down 19%
AI-exposed junior roles are running 19% below trend because entry-level seats aren't being filled. Here's how to fix your 2027 marketing budget.
Digital Marketing
Jio Story: When UPI, Video Calls and Maps Became Routine
UPI at the chai stall, a study group call, maps on a road trip: the most ordinary day now runs on a quiet data layer.
AI in Marketing
Meta Delays AI Terms to Nov 20. Trust Problem Stays
Meta moved its commercial and self-serve ad terms to November 20, but the crawling, liability and AI-edit clauses remained. Here is what advertisers must check before the date.
Digital Marketing
Jio Story: Five Humans, One Invisible Data Layer
The saver, midnight binger, kirana owner, creator and Dadi reveal the behavior layer marketers keep missing.
