AI in Marketing
IAB Tech Lab Gives 19 More Days to Shape AI Ad-Buying Standard
IAB Tech Lab extends AAMP 3.0 and OpenProposal feedback to November 10 after 'overwhelming demand'. Here's what AI media buyers should test.
Author: Crazy4Marketing Desk.
E-commerce
Black Friday CPO Dropped 18%: What Cost Per Order Really Shows
Cost per order links ad spend to profit. Here's how to read the metric correctly—and why an 18% Black Friday drop still isn't the whole story.
Digital Marketing
Safari 27 blocks email-based identity tracking
Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.
Digital Marketing
Value-Based Bidding: Not All Conversions Are Equal
Google, Meta, TikTok and Microsoft now bid on predicted conversion value. Here's the expected value math, the data thresholds, and where advertisers get it wrong.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Viral Campaigns
Jio Story: The Psychology of a Shared First Call
Why the first video call home became a collective memory, why brands build on shared moments, and what marketers can learn from nostalgia.
Digital Marketing
HORL Brings Its 76-Country Sharpener Story to Australia
Compass Studio will run a 12-month PR push as the German rolling sharpener maker prepares its first Australian retail partners.
