E-commerce
Kirana to Cloud: The Shop’s Memory Goes Digital
How the corner shop's khata became a cloud memory, and why the next growth layer is local intelligence rather than another ledger.
Author: Crazy4Marketing Desk.
Viral Campaigns
Zendaya’s fake action movie wins Bestads’ TV pick
Bestads names ON's Zendaya-led fake action movie TV winner. Judge Roisin Keown's rule: celebrity is not the concept—what you do with them is.
Digital Marketing
Jio Story: The Everyday Utility Layer India Runs On
Inside India's daily utility layer: UPI at the chai stall, study calls and maps on a road trip—what marketers learn when data stops being the story.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
Digital Marketing
Jio Story: The Five Routines That Carried India’s Data Era
From the data saver to Dadi's first call, five daily routines show how Jio's 2016 data reset became India's always-on marketing behaviour.
Viral Campaigns
Wellington City Mission Projects Move On To Where on Parliament
Wellington City Mission projects its Move On To Where question onto Parliament, asking where people experiencing homelessness should go.
Viral Campaigns
Four films, one jealous brain: OPPO NZ’s brand gambit
OPPO New Zealand's first local campaign stars a sarcastic talking brain in four films. Here's why the character-led platform matters.
E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
Viral Campaigns
Chris Hemsworth’s 100M Reach Powers Archie Rose Whisky Parody
Archie Rose launches a global whisky-commercial parody starring co-owner Chris Hemsworth and brother Luke, powered by his 100M+ social audience.
