Digital Marketing
Jio Story: What a Village Call and a Hostel Hotspot Share
From first village video calls to hostel Wi-Fi rituals and festival reels, local moments reveal how India turned connection into content.
Author: Crazy4Marketing Desk.
SEO
Google: Raw and Encoded Bracket URLs Are Different URLs
Google's John Mueller says raw square brackets and %5B/%5D are separate URLs. Pick one format across links, canonicals and sitemaps.
![Raw [] and are different URLs](https://crazy4marketing.com/wp-content/uploads/2026/10/google-raw-encoded-bracket-urls-landscape-600x600.jpg)
Digital Marketing
India’s Four Data Selves: Which One Are You?
India's data decade produced four consumer rituals: saving, binging, sharing a hotspot and creating reels. Here is why marketers should read them.
New Ads
ZOYA’s ‘Her Again’ turns spice memories into luxury jewellery
ZOYA’s new High Jewellery film, starring Anoushka Shankar, uses Indian spices to reconnect women with forgotten selves.
Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
Social Media
One Phone, Fourteen Fans, One Final Over: Jio’s Shared Arc
From the 2016 Welcome Offer to 524 million+ customers, cricket huddles, finale nights and wedding reels became India's shared-screen rituals.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
AI in Marketing
What Mummy’s Dal Question Teaches Marketers About AI
5G, cloud and AI Everywhere explained through a familiar request: Mummy asking for a dal recipe, and the marketing habits behind it.
Viral Campaigns
Malabar Gold & Diamonds Launches SWAYE with Alia Bhatt
Malabar Gold & Diamonds puts Alia Bhatt at the centre of SWAYE, a natural diamond line built on movement, layering and everyday wear. Here is the campaign breakdown.
Digital Marketing
Salesforce to Buy Braze for $5.66B in Cash
Salesforce has signed a deal to acquire Braze for about $5.66 billion, putting two Gartner marketing hub leaders under one roof. Here's what it means.
