Digital Marketing
Data Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India's data habits changed after Jio's 2016 Welcome Offer.
Author: Crazy4Marketing Desk.
SEO
Google’s 13-Day Spam Update Ends With No Policy Named
Google closed its September spam update after 13 days and 16 hours, the longest run in over a year, with no policy named. Manual actions are rising again.
Social Media
Jio Story: One Connection, Fourteen People and a Shared Pop Culture
How one shared connection turned cricket nights, web-series finales and wedding reels into a living-room ritual for Indian viewers and marketers.
AI in Marketing
Anthropic Bans Fake Source Networks After 8,913-Article Scheme
Anthropic's Nov 12 policy bans using Claude to seed fake sources that sway search and AI answers. Here's what to audit before the deadline.
AI in Marketing
Jio Story: The Kitchen Question That Explains AI Everywhere
A voice query for dal with whatever is in the kitchen shows how 5G, cloud and everyday AI turn a utility into a habit.
Digital Marketing
WPP names Tyler Turnbull to lead WPP Creative
WPP has hired McCann Global CEO Tyler Turnbull to run WPP Creative from early 2027, signaling a bigger bet on integrated agency services.
E-commerce
Kirana to Cloud: The Shop’s Second Memory
What changes when the khata becomes a cloud record: the neighbourhood shop can recall a customer before they finish ordering. Here's how to read it.
Viral Campaigns
UNIQLO’s Fleece film pairs Kriti Sanon & Bumrah across 7 colours
UNIQLO’s Fleece campaign puts actor Kriti Sanon and cricketer Jasprit Bumrah in two winter routines that show the collection’s everyday range.
Digital Marketing
A/B Testing in 2026: Run Tests That Decide, Not Just Declare
Platform A/B tests can name a winner without proving anything. Here's how to set one up so the result actually changes your next budget, bid or creative.
Digital Marketing
Jio Story: The Normal Day That Runs on Invisible Data
A chai stall takes UPI, a study group meets on video and a family road trip runs maps and music—data now hides in the everyday.
