Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
Author: Crazy4Marketing Desk.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
SEO
Google Search Grows 12%, but AI Mode Pays Less
Google's new share-page indexing default, restaurant provider controls, and why 12% Search growth hides AI Mode's lower monetization.
Social Media
What 26M Halloween Creator Views Teach You About Campaigns
Seven Halloween creator campaigns, including Fanta's 26M-view hotel stunt, show how to turn seasonal reach into measurable action. Here's the brief.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
AI in Marketing
Only 9% of AI Travel Queries Are Booking Intent—Here’s Your Opening
BrightEdge data shows big brands own AI travel answers, but only 9% of prompts are booking intent, leaving inspiration and comparison queries open for smaller sites.
Digital Marketing
Amazon ad growth halves to 11%; DoorDash buys Instacart
Amazon's ad growth fell to 10.9% in Q3 2026 as Prime Day timing hit. Plus, DoorDash's $17bn Instacart deal reshapes retail media.
AI in Marketing
French publishers escalate EU fight as top CTR drops 58%
Five French publisher groups have filed an EU complaint over Google's AI Overviews. Here's what the zero-click search battle means for your organic visibility.
Digital Marketing
Search vs Social: Who Really Found the Customer?
PPC Land's latest game revives the old attribution fight between search and social. Here's how to stop last-click credit from distorting your budget.
SEO
AEO: How to Win When 60% of Searches Never Click
Around 60% of searches end without a click. Here's how answer engine optimization gets your brand cited by ChatGPT, Perplexity, and Gemini.
