AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
Author: Crazy4Marketing Desk.
AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
SEO
ChatGPT traffic is 0.62% of Google’s—build Connected Apps
Marie Haynes says Google's Connected Apps Platform, not ChatGPT mentions, is the real AI search opportunity. Here's what the docs actually allow.
AI in Marketing
Shopify CEO: AI Peer-Review Scores Were Never the Point
Shopify's Tobi Lütke explains why the AI peer-review question mattered more as a cultural anchor than as a performance metric.
AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
SEO
Reddit Says Google AI Mode Could Cut 130M Daily Users
Reddit warns daily active uniques could fall by a low double-digit percentage in Q4 as Google AI Overviews and AI Mode stop sending search referrals.
Viral Campaigns
Special Tops Creative Circle with 11 Points: 5 Ad Lessons
Campaign Brief's November Creative Circle picks six standout Aussie ads. Special tops the agency table on 11 points. Here are the reusable lessons.
SEO
Publishers Lose Up to 90% Traffic as Google Profits Twice
Check My Ads claims AI Overviews and MFA sites squeeze publishers, with some newsrooms reporting up to 90% traffic drops.
Digital Marketing
80% of Top Roblox Games Use AI as Developers Buy Traffic
On Roblox's Q3 call, AI has made game creation cheap and developers are paying for distribution. Here's the ad and growth playbook.
Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
