AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
Author: Crazy4Marketing Desk.
AI in Marketing
StackAdapt Forum Puts ChatGPT Ads Center Stage
StackAdapt's virtual Innovation Forum puts OpenAI's monetization VP on stage and raises hard questions about AI effectiveness.
Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
Digital Marketing
AVO’s 78% Ad Spend Cut and 221% Revenue Jump: Read the Fine Print
Digital Brands Group says AVO revenue jumped 221% while ad spend fell 78%, but no dollar figures backed the claim. Here's how to read the ROAS.
Digital Marketing
Retargeting Influencer Traffic That Doesn’t Convert
Most influencer clicks leave without buying. Here's how to track, segment and retarget that warm traffic into revenue before it disappears.
Viral Campaigns
Crest Ask Turns Earbuds Into a Conversational Study Buddy
boAt's Crest Ask uses Google Gemini AI to let students ask, follow up and learn by voice through earbuds, with no phone screen needed.
Digital Marketing
Viant Opens Fee-Free Direct Route for CTV Deals
Viant extends Direct Access to PMP and programmatic guaranteed CTV deals, with no exchange fee and 94% of programmatic demand reached. Here's what to audit.
AI in Marketing
AI Won’t Kill Us All, But It’s Rewriting Marketing Work
Fact-checking AI output is no longer enough. Here's why ground-truthing, cross-team alignment and evidence-first PR decide what gets cited.
SEO
Google Desktop CTR Drops While Mobile Rises in Q2 2026
Advanced Web Ranking's Q2 2026 data shows desktop clicks at top organic positions fell while mobile rose. Here's what the reversal means for marketers.
Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
