Viral Campaigns
Merv Hughes fronts Australian Avocados’ pit-tition
Australian Avocados and Thinkerbell enlist Merv Hughes to make avo on toast Australia's official breakfast with a cheeky 'pit-tition'.
Author: Crazy4Marketing Desk.
AI in Marketing
Anthropic Claude Opus 5.5 Guide Tells Devs to Rethink Prompts
Anthropic's new Claude Opus 5.5 guide tells developers to stop reusing old effort settings and drop think-carefully lines. Here's what changes.
Viral Campaigns
KFC Turns New Chicken Tenders Into a Boyband Fever Dream
KFC Australia and Special turned a tender relaunch into a boyband-inspired campaign spanning TV, OOH, social and creators, with 11 sauces for social to unpack.
SEO
Google AI Mode Monitoring Goes Global for All Users
Google now lets every user set AI Mode monitoring tasks that watch local and shopping topics. Here's what it means for SEO and link visibility.
SEO
llms.txt: What Marketers Need to Know Before Testing It
llms.txt promises a curated path for AI crawlers, but no major AI platform confirms using it. Here's what Semrush found and how to test it.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
The AI Payoff: How SEO and Paid Media Managers Get Promoted
MIT and Harvard data show the managers who reach director level will prove AI pays for itself while keeping teams intact. Here's the playbook.
SEO
OpenAI Engineer Says Users Won’t Click Links in Chat
A publishers' court filing quotes an OpenAI engineer saying users won't click links in AI chat answers, and Microsoft data shows CTR fell 87-93% in Bing Chat.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
Social Media
Best Social Media Tools for Marketing Teams in 2026
Hootsuite's 2026 social media tool roundup shows the stack is consolidating around connected workflows with AI built in. Here's how to audit your tool kit.
