Digital Marketing
Google Suspended 38x More US Ad Accounts Than TV Advertisers
A TV trade group says Google suspended 3.3 million US ad accounts in 2025, versus 86,800 TV brand advertisers. Here's what marketers should question.
Digital Marketing.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
Digital Marketing
Chrome Puts Ad Load on Public Record
Google Chrome adds four experimental ad load metrics to CrUX. Advertisers and publishers now have free, real-user data on clutter and weight.
Digital Marketing
Google Adds Four New Ad Experience Metrics to CrUX
Google's experimental CrUX metrics now track ad count, density, CPU weight, and network weight. Here’s how marketers can use the data.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
