Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
Digital Marketing.
Digital Marketing
80% of Top Roblox Games Use AI as Developers Buy Traffic
On Roblox's Q3 call, AI has made game creation cheap and developers are paying for distribution. Here's the ad and growth playbook.
Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
Digital Marketing
Top 10 Advertising Agencies in India for 2027
The 2027 India agency list rewards integrated teams that bridge creative, media, data and AI. Here's the shortlist and what it signals for marketers.
Digital Marketing
200+ Deals and No. 1: Exiting.com Leads Agency M&A Guide
Exiting.com took the top spot in a Tech Bullion guide to M&A advisors for digital agencies. Here's why preparation beats a last-minute sale.
Digital Marketing
Pinterest’s Europe growth loses 11 points to EU customs change
Pinterest missed Q3 guidance as cross-border sellers cut Europe ad spend after EU customs changes, an 11-point drag. Here's what advertisers should watch.
Digital Marketing
Criteo Cuts 2026 Outlook from 2% Growth to a 12% Decline
Criteo slashed its 2026 guidance from 2% growth to a 12% decline. See what client concentration and lower take rates mean for marketers.
Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
Digital Marketing
X opens lead gen ads to all with a 75% vs 33% proof gap
X's new lead gen ads are now open to every advertiser, but the launch case study claims both a 75% and a 33% lower cost per lead.
Digital Marketing
36% of Marketers Keep Paying for Channels They Doubt
Funnel's Playing defense report finds 36% of in-house marketers keep paying for channels they doubt. Here's why pressure and measurement gaps drive it.
