Viral Campaigns
One NZ Revives Warriors Anthem ‘Matter of Faith’
One NZ and McCann New Zealand have revived the 2001 Warriors anthem Matter of Faith with Coterie, turning 25 years of fandom into a fresh campaign.
Viral Campaigns.
Viral Campaigns
Real AI rejection emails become a brand film
People Like Us and Worth Your While turned real AI hiring rejection emails into a spoken-word film that urges employers to rethink automation.
Viral Campaigns
Mitch Brown’s Mullet Puppet Steals Mosh Hair Loss Ads
Mosh pairs ex-AFL star Mitch Brown with a mullet puppet in a national hair-loss campaign that uses talk-show humor to start a hard conversation.
Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
Viral Campaigns
Ro Casts Megan Fox as Its ED Pill in Risky New Ads
Ro drops patient testimonials to cast Megan Fox as Ro Sparks, its compounded ED pill, in a campaign built on research and OOH.
Viral Campaigns
GIVA’s Heer Film Makes 9KT Gold an Everyday Habit
GIVA's Heer campaign with Anushka Sharma reframes 9KT gold as daily wear, not occasion wear, and shows the growth play behind it.
Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Viral Campaigns
Four’N Twenty’s Pie Scarf Turns Footy Rituals into Earned Media
A limited-edition scarf with two pie pockets solves the grand final walk back to your seat and shows how ritual-led product stunts earn attention.
Viral Campaigns
Farmers Union Turns Gut Cultures Into an Ad Army
Thinkerbell's new Farmers Union platform turns live cultures into a cast of Yogurteers, making gut-brain science feel human—and scalable.
