AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
ad tech.
AI in Marketing
Adform’s AI Pitch: 800 Capabilities, One Big Unknown
Adform says ChatGPT, Claude and Copilot can now access 800-plus FLOW functions. The missing piece: which ones can change live campaigns.
Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Smartly Adds LinkedIn Ads for AI Creative and Video
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
AI in Marketing
Adform CTO: AI Agent Protocols Still Hardly Used
Adform CTO Jochen Schlosser says AAMP and AdCP do largely the same job, very little money flows through either, and platforms will absorb the cost.
Digital Marketing
Ireland Hits Google With €403m GDPR Fine Over Location Data
Ireland's DPC fined Google €403m over location data practices. Here's what it means for ad targeting, retention and consent-based addressability.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
AI in Marketing
RAG Explained: AI Retrieval Is the New Visibility Layer
Retrieval-augmented generation powers AI Overviews, ChatGPT search and ad agents. Here's why it's now a visibility layer marketers must understand.
Digital Marketing
EU Data Adequacy: Why Your Ad Stack Depends on It
How EU adequacy decisions—and the shaky US Data Privacy Framework—affect programmatic, GA4 and conversion tracking in 2026.
