Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Advertising.
Digital Marketing
80% of Top Roblox Games Use AI as Developers Buy Traffic
On Roblox's Q3 call, AI has made game creation cheap and developers are paying for distribution. Here's the ad and growth playbook.
Viral Campaigns
Five Star Chicken’s Past Lives Wins Bestads Film of Week
Five Star Chicken's 'Past Lives' by BBDO Bangkok wins Bestads Film of the Week with a past-life memory hook that makes one bite unforgettable.
Viral Campaigns
Google Pixel’s Oscar Piastri Ads Hit Chapter 3
Google Pixel and Emotive launch chapter three of the Oscar Piastri series for Pixel 11 Pro, a social-first campaign built on continuity and fan participation.
Viral Campaigns
VML Sweeps BADC 2026 With 15 Medals and Best of Show
SP Brewery's 'Icon of Change' took Best of Show as VML led the 2026 BADC Awards in Brisbane with 15 medals. Here's what marketers can steal.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
Viral Campaigns
Birla Opus Paints’ Pujo film trades paint for belonging
Birla Opus Paints and Leo India use a reluctant homecoming, alpona and homemade nadu to sell the emotional case for belonging — not just paint.
Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
Viral Campaigns
Ant Melder: Why Ads Must Earn 10 Seconds of Attention
At LIA in Vegas, Cocogun's Ant Melder judged work through one question: does it earn 10 seconds against Ali Wong and streaming? Here's the filter.
Viral Campaigns
Campaign Brief names Australia’s best ads of 2026 so far
Campaign Brief rounds up Australia's standout campaigns of 2026, from Telstra to Domino's, Uber Eats and purpose-led health work.
