AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
AI agents.
AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
AI in Marketing
600 OKF Files Power a Paid SEO Audit Business
Marie Haynes has turned roughly 600 OKF markdown files and Gemini 4 Argon into automated, paid SEO audit reports. Here’s how the economics work.
AI in Marketing
Google’s Pichai: AI agents will browse pages and use protocols
Google CEO Sundar Pichai says AI agents will reach websites two ways: human-style browsing and agent-native protocols like UCP. Here's what to do.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
SEO
Muse and Dots expose a 95.9% accessibility gap
Meta's Muse and OpenAI's Dots browse and buy like customers. Here's what that means for rankings, analytics and who owns the checkout.
AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
AI in Marketing
ChatGPT Can Now Fill Forms in Your Chrome Tabs
OpenAI's ChatGPT extension for Chrome can now read tabs and, in Work mode, click, type and fill forms. Here's what marketers need to watch.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
