Digital Marketing
Google Ads adds 4 source columns to AI Max report
Spotted in a live account before any official announcement, four new columns show which parts of an AI Max click Google's automation chose.
AI Max.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Digital Marketing
Search Engine Marketing in 2026: The Keyword Is Fading
PPC Land's primer on search engine marketing shows how the auction really works in 2026 - and why advertisers are losing control of the query that triggers a click.
Digital Marketing
Google Kills Language Targeting: What Advertisers Do Now
Google is removing the campaign-level language setting from Search and Performance Max in September 2026. Here's what changes and how to adapt.
Digital Marketing
Google Tests Exact and Phrase Match Ads Inside AI Mode
Google is testing text ads from exact and phrase match keywords inside AI Mode, removing the last structural barrier between keyword campaigns and AI answers.
